Swann Live Bidding App
141 of 164 lots
141
Maurice Logan (1886-1977). TAHOE LAKE REGION / SOUTHERN PACIFIC. 1928.
Estimate:
$1,200 - $1,800
Sold
$2,210
Live Auction
Rare & Important Travel Posters
Description
Description: MAURICE LOGAN (1886-1977) TAHOE LAKE REGION / SOUTHERN PACIFIC. 1928. 22x15 inches, 57x40 cm. Condition B+: slight darkening at edges; creases and minor abrasions in margins and image. The Southern Pacific Railway relied more on posters for advertising than any other railroad. "As the twenties progressed, [Southern Pacific] management gradually came to the realization that their line's advertising would be more effective if it focused on a single memorable theme . . . California's romantic appeal" (Zega p. 57).